Proactive and Reactive Foreign Market Oriented International Ventures: A Comparative Analysis on Performance
Proactive and Reactive Foreign Market Oriented International Ventures: A Comparative Analysis on Performance
Author(s): Emőke–Szidónia FederSubject(s): Business Economy / Management, Micro-Economics, International relations/trade
Published by: Editura Universitaria Craiova
Keywords: proactive foreign market orientation; reactive/ responsive foreign market orientation; international performance; environmental dynamism; comparative analysis; international SME;
Summary/Abstract: Developing and managing strategic orientations within the international business framework is a provocative task with the potential to considerably affect business success. The research aims to assess in the case of Romanian SMEs, how the magnitude of environmental dynamism moderates the optimal type and degree of foreign market orientation and its influence on firm level international performance. Findings sustain the necessary differentiation of allocated resources for reactive foreign market orientation generally and in stable business environments, respectively for proactive foreign mar orientation in changing dynamic national contexts, from international outcomes perspective.
Journal: Revista tinerilor economişti
- Issue Year: 2015
- Issue No: 24
- Page Range: 123-136
- Page Count: 14
- Language: English
