‘Once Upon a Time’ in the Present Cover Image
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„Имало едно време“ в сегашно време
‘Once Upon a Time’ in the Present

Author(s): Rayna Denitsova
Subject(s): Language and Literature Studies, Fine Arts / Performing Arts, Studies of Literature, Film / Cinema / Cinematography, Philology, Theory of Literature
Published by: Софийски университет »Св. Климент Охридски«

Summary/Abstract: The article compares contemporary films based on motives from fairytales (Shrek, Tangled, Maleficent, Frozen) to the Brothers Grimm's originals. It demonstrates that the way storylines and morals are presented in these films is not beneficial either to the old fairytales or the modern viewers. The transformation - through the addition of a psychological dimension to archetypal images such as the witch and the monster; through undermining and irony of the fairytale world; through reshaping of the good and bad characters - denies modern young viewers the ability to find answers and consolation which fairytales traditionally offer. The changes in content and the psychological effects from that process are analysed through Bruno Bettelheim's psychoanalytical framework. The article concludes that the described trends facilitate commercialisation and merchandising, and aim to turn modern children into consumers at a young age.

  • Issue Year: 2016
  • Issue No: 17
  • Page Range: 245-307
  • Page Count: 63
  • Language: Bulgarian