За новите дрехи на литературата за деца
On the New Art Clothes of Children’s Literature

Summary/Abstract: The article presents the up-to-date tendencies of Bulgarian contemporary children’s literature. In line with visual code domination in contemporary Children’s culture, the role of the artist in the creation of children’s book substantially increases. Twenty first century phenomenon in the book market is the art book, whose addressee is not always only the child. The increase of esthetic value of the book extends the readers’ audience. An interesting feature of the contemporary children’s literature is the re-publishing of some of the best children’s writers from the last few decades of twentieth century. They could turn into an esthetic measure for the contemporary literature, if there exists a strong criticism to stop the ersatz.

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