Specyfika strategii konkurencyjnych małych przedsiębiorstw – wyniki badań własnych
Specificity of the Small Enterprises Competition Strategies – Results of Own Research
Author(s): Anna Lemańska-Majdzik, Monika SipaSubject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Rzeszowskiego
Keywords: small enterprise;competition;strategy;
Summary/Abstract: The study shows the results of own research presented by authors on a group of small companies functioning in the Śląskie and Łódzkie provinces. The research conducted in two groups (one group of companies came into being as a result of self-employment) using a case study method allowed defining a competitive position for the studied companies, and also defining specificity of the used competitiveness strategies of small enterprises. Moreover the first part of the study presents a review of literature which brings up the issue of small companies competitiveness
Journal: Przedsiębiorstwo i Region
- Issue Year: 1/2009
- Issue No: 1
- Page Range: 61-69
- Page Count: 9
- Language: Polish