JęZYKOWE MECHANIZMY ZJEDNYWANIA ODBIORCY W REKLAMIE RELIGIJNEJ
Linguistic Mechanisms of Winning over the Recipient of Religious Advertisement
Author(s): Jagoda Rodzoch-MalekSubject(s): Language and Literature Studies
Published by: Dom Wydawniczy ELIPSA
Keywords: reklama religijna; religious advertisement; mechanizmy językowe; linguistic mechanisms; reklama; advertisement
Summary/Abstract: The article is devoted to selected persuasive elements, popular in commercial advertising, applied in religious advertisements, or, to be more precise, it focuses on linguistic mechanisms of winning over the recipient, such as: positive presentation; complement technique - flattering the recipient; provocation; referring to values commonly recognized as precious and desirable. The linguistic analysis covers selected posters, billboards, T-shirts and religious gadgets as well as adverts from Polish Catholic websites.
Journal: Poradnik Językowy
- Issue Year: 2008
- Issue No: 10
- Page Range: 71-84
- Page Count: 14
- Language: Polish
- Content File-PDF
