Aktuálne trendy retail bankingu vo vybraných krajinách Európskej únie a ich porovnanie so situáciou v Slovenskej republike
Actual Trends of Retail Banking in some European Union States and its Comparison with the Slovak Republic

Summary/Abstract: Retail banking presents a specific art of banking business, which is especially oriented on selling of bank products and services to the population and SME (tradesman, small companies). Retail banking can be defined as an system, which consists of following subsystems: strategy, culture, product, price, communica-tion, distribution, personal; and the target of the fulfilling of the clients needs is to reach maximum profit and permanent growth of the bank. The target of this subscription is it to present the theoretical aspects of retail banking development and to define the actual trends of retail banking development in the EU countries and to compare these trends with the current situation in Slovakia

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