Impact of small and medium enterprises in the development of sports tourism in the municipality of Dojran, Republic of Macedonia
Impact of small and medium enterprises in the development of sports tourism in the municipality of Dojran, Republic of Macedonia

Summary/Abstract: Connection and similarities between tourism and sport are derived from the basic characteristic of the two activities which is “the need”. From the perspective of tourism needs, tourism is looking for satisfaction. Tourist need represent a longing to come to the phenomena and relationships that have attractive properties to see and experience, to be used, because for tourists they have a certain value.Within the theoretical approach to the study of alternative forms of tourism, in this paper the object of study is the sports tourism as a form of alternative tourism and satisfying the tourist needs in Dojran. Separately, it is examining the connection between sport and tourism, two highly related socio – economic phenomena of modern society on the one hand and the impact on small and medium sized enterprises (SMS) in the satisfying the travel needs of the other hand.Today with tourism are connected all the small sized enterprises, sports and health and many other alternative forms, especially active vacations with content recreational sports, entertainment, psychotherapeutic and etc. upon the basics of which the topic is detailed and fully processed, showing reliable data for the small sized enterprises, sports tourism and its development in general in the municipality of Dojran, Republic of Macedonia. Basics of the successful operation of enterprises are the constant introduction of new ways and forms of work and it is a recognized feature of small and medium sized enterprises (SMS).The contribution of this paper consists in expanding the literature in this area and indicating the necessity of applying a synergistic approach in guiding the activities of small and medium sized enterprises (SMS) and contributing to the creation of the tourist offer and development of sports tourism.

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