Mesto parasocijalnih veza u svakodnevnom životu i njihova povezanost sa životom i ličnošću pojedinca
The Place of Parasocial Interactions in Everyday Life and their Connection to an Individual Life and Personality

Summary/Abstract: The concept of parasocial interactions mainly defines relationships that audience form with media personalities (from celebrities to fictional characters). Parasocial interactions are one-sided and they are developed as a consequence of the illision of intimacy. They are based on imagination and integrated in other social networks of the person and such they are strongly related to the ways by which a person creates other social relations. Being exposed to media personalities who are constantly available, although audience has no direct contact with them, the feeling of familiarity arises. Often, audience feels like knowing those personalities better and in more intimate way than their own neigbors and even friends. Illusion of intimacy comes with familiarity. In this paper, the question how parasocial interactions are related to a social life of an individual is being examined. Media and pseudo-intimacy that comes with media exposure do influence lives. But personality of every individual and his/her social life has an impact on the way he/she builds parasocial interactions. Extreme forms of parasocial interactions, as well as groupie phenomenon, are analysed in terms of parasocial interactions.

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