Second-hand percepcija u odrazu medijski posredovane stvarnosti: slika i sličnost
Second-Hand Perception in the Mirror of Mass-Mediated Reality: Image and Resemblance

Summary/Abstract: This paper offers an overview of examination of human perception and the influence that mass-mediated reality has on it. The emphasis is on the research of the influence of images, as understood within the study of visual culture. The task of the paper is to determine the effects of pictures by which an individual receives a mediated reality, i.e. second-hand reality, and to establish the border between visible and invisible. The hypothesis of this paper is that, through visual symbols and images, much more is transmitted than one can see, and that exactly the invisible, i.e. series of messages, values and stereotypes, is shaped in the domain of visible and becomes an integral part of the life of a recipient. The paper starts from the idea that images, by the way of transmission, imitates the human subconscious and thus it much easier penetrates the individual. The paper provides a brief overview of diffent perspectives on the interpretation of images, perception and attitudes towards the object of viewing, as well as the definition of visual culture. The discussion also includes the relationship between traditional and modern conceptions of the image. The paper concludes that the impact of images is very strong but not always decisive. Negative aspect of the domination of the image today is seen in superficial acceptance of mediated reality and in speed and change of content of information that creates a set of shicophrenic states of the viewer. The fear of images is equaly actual today as it was during the iconoclasts, and the visual essence is receding from visual repoduction.

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