Председнички избори у Србији 2012.
Presidential Election in Serbia 2012

Summary/Abstract: The first part of the paper summarizes political ramification, which paved the way for respective candidates and main political issues they fought for by ideological-marketing means during (pre)electoral presidential campaign. The second part is dedicated to the analysis of ’’legal-normative controversy’’, i.e. to the fact that former president resorted to the nonexistent constitutional category called by him ’’curtailment of presidential mandate’’ in order to merge presidential with parliamentary elections, deciding at the sime time to be presidential candidate for the third time. The third part examines specificity of the electoral campaign and political marketing. The author in the fourth part statistically explores possible political positioning of Serbian voters between two electoral rounds. The municipality results of two candidates from the second electoral round at the national, regional and city level are correlated with first round municipality results from all those levels of the other more prominent candidates according to their support for these two best placed candidates after the first round. The relationship between Tadic’s votes and ’’white votes’’ as well as electoral participation were also statistically tested. The paper concludes with political consequences concerning political life in light of the situation emerged after the presidential election.

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