Политичко (анти)рекламирање у изборном процесу 2012. у Србији – Начин вођења изборне кампање као одраз политичке културе –
Political (Anti)Campaigns in Electoral Process in Serbia 2012 - The Way of Conducting the Election Campaign as a Reflection of Political Culture -
Author(s): Aleksandra Mirović, Petar M. MatićSubject(s): Government/Political systems, Electoral systems, Politics and communication, Present Times (2010 - today)
Published by: Институт за политичке студије
Keywords: negative campaigns; (anti)campaigns; elections; electoral cycluses; political culture; political actors; democracy; political marketing; propaganda;
Summary/Abstract: Primary objective of this article is to investigate effects of negative campaign on elections in Serbia during May, 2012. Content analysis is the basic analysis instrument, which provides useful mechanism for interpretation of political parties marketing, as well as speeches of its leaders, analysts and expert public. Second analytical method is comparative, exploring the consequences of negative campaigns in different political systems as well as in Serbia. On the one side, authors point out that negative campaign has lead to electoral demobilization and legitimacy crisis deepening, while on other, it has produced lasting effects on promotion of democratic values in Serbia.
Journal: Српска политичка мисао
- Issue Year: 2012
- Issue No: 2
- Page Range: 297-315
- Page Count: 19
- Language: Serbian
