Propaganda i film
Propaganda and Film
Author(s): Darko TadićSubject(s): Media studies, Politics and communication, Film / Cinema / Cinematography, Marketing / Advertising
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: propaganda; film; mass media; communication; persuasion; political propaganda;
Summary/Abstract: Long time before modern television broadcasting began, and electronic audio visual communications in particular, propaganda film was an extraordinary mean of communication and propaganda of last century. For all of books, radio and print news media which were the main channels of influence at time, film was very significant tool for mass media persuasive communication, ideal for propaganda purposes, especially in politics. Its one way audio visual communication possibilities, very high suggestibility of reality imagination, documentary look, factual language and charm of technical novelty was immediately recognized worldwide. In addition, its savor to be shown on numerous places at the same time, in the very same moment, was great advantage in propaganda business. That particular quality was able to secure transfer of uniform propaganda messages to people gathered at cinemas throughout the world, with maximum effects unknown to other mass media communications at time.
Journal: CM Komunikacija i mediji
- Issue Year: 5/2010
- Issue No: 16
- Page Range: 41-60
- Page Count: 20
- Language: Serbian