Корпоративни односи с јавношћу у институцијама (нео) либералне и социјалне државе
Corporative Public Relations in Institutions of (Neo)Liberal and Social State

Summary/Abstract: In the paper author wrote on corporative public relations in institutions of (neo)liberal and social states, paying special attention to the notion, structure and functions within theoretical-methodological approach in, for example, the works of Jurgen Habermas, Luckman and other relevant authors in this field. In a dilemma regarding (neo)liberal and welfare state the author supports a social welfare state model, taking into account its all positive and negative consequences. Through an analysis of a model of corporative public relations, the author shows that essentially he supports the (neo)liberal state concept, in particular the ideas of Milton Friedman and other proponents of the monetary school in business economy, politics and more broadly in whole society. The corporative public relations are indeed a socio- economic and political indicator of possible modern state model in 21st century which after all, considering globalization of the world law, economy and politics, is going to be based on innovations, knowledge and communications or information society. Therefore the corporative public relations in the state institutions are the indicator of a social, political and economic character of a society, especially in case of a transitional society.

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