GERHARD MALETZKE’S MODEL OF MASS COMMUNICATION FROM THE SOCIAL COMMUNICATION PERSPECTIVE
GERHARD MALETZKE’S MODEL OF MASS COMMUNICATION FROM THE SOCIAL COMMUNICATION PERSPECTIVE
Author(s): Mirela Ioniţă, Veronica PĂSTAESubject(s): Social Sciences
Published by: Carol I National Defence University Publishing House
Keywords: Maletzke’s model; online; communication; mass-media; information
Summary/Abstract: The German researcher Gerhard Maletzke developed a Model of Mass Communication from the social communication perspective in his study The Psychology of Mass Communication (1963). The novelty of his approach resides in viewing the mass-media as a transmission relay for communication among social actors, and not as a communicator. This article provides a synthesis of the original theoretical model and an inventory of its possible uses in online communication.
Journal: Bulletin of "Carol I" National Defence University (EN)
- Issue Year: 2017
- Issue No: 01
- Page Range: 48-53
- Page Count: 6
- Language: English