Поведение на потребителите при покупка на куриерски услуги
Customer Behaviour in buying Courier Services
Author(s): Desislava YanganovaSubject(s): Social Sciences, Economy, Education, Library and Information Science, Business Economy / Management, Other, Vocational Education, Adult Education, Higher Education , State/Government and Education, ICT Information and Communications Technologies, Inclusive Education / Inclusion
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: Courier services; Customer behaviour; Customer satisfaction
Summary/Abstract: The development of courier operators in terms of increased competition depends on the competitiveness of their services. In order to increase the quality of service many operators realize the necessity of mastering the fundamental knowledge related to the study of consumer behaviour and application of the results in real business. The purpose of this paper is to explore and analyse the behaviour of individual users of courier services to a particular operator. The spot monitoring and survey on the degree of consumer satisfaction are conducted. The aggregate score and the average value of each of the studied parameters are calculated. The main factors in achieving competitiveness of the courier operator are being identified.
Journal: Професионално образование
- Issue Year: 19/2017
- Issue No: 2
- Page Range: 188-194
- Page Count: 7
- Language: Bulgarian
- Content File-PDF
