The so-called ‘political heuristics’ in the light of praxiology
The so-called ‘political heuristics’ in the light of praxiology

Summary/Abstract: The aim of this article is to describe the phenomena of political heuristics. It is most often understood as : party identification, political ideology, personal qualities of the candidate, candidate’s relative viability, electability and momentum. In author’s opinion It is obvious that the entire discussion about the so-called political heuristics does not lead to the best solution / choice. Moreover that notion suggest that politics / political activity = elections. Political heuristics as described in this article are political pseudoheuristics, as they do not help solving political problems: they only help ‘getting rid of certain electoral problems. Set of such political heuristics could be regarded as variants of political / electoral marketing mix.

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