Reporting corporate social responsibility: the content analysis of CEO statements in Romanian annual reports
Reporting corporate social responsibility: the content analysis of CEO statements in Romanian annual reports
Author(s): Olesia Lupu, Elena CojocaruSubject(s): National Economy, Business Economy / Management, Accounting - Business Administration
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: corporate social responsibility; corporate communication; CEO statements; business discourse;
Summary/Abstract: While corporate communication has been widely acknowledged as being important for the well functioning and image-building of companies, current understanding of sustainability reporting practices has been limited. The paper defines the role of sustainability report writing in corporate communication and discusses the process of standardization of CSR practices on the global market by looking at the GRI initiative. Furthermore, within a small-scale qualitative study, four CEO statements of multinational corporations operating in Romania are analyzed with the purpose of investigating CSR communication practices.
Journal: Analele Ştiinţifice ale Universităţii »Alexandru Ioan Cuza« din Iaşi. Ştiinţe economice
- Issue Year: 57/2010
- Issue No: Spec
- Page Range: 199-205
- Page Count: 7
- Language: English
