Conceptual project The People's Choice. Most Wanted & Most Unwanted by Vitaly Komar and Alexandr Melamid Cover Image

Концептуальный проект Виталия Комара и Александра Меламида выбор народа
Conceptual project The People's Choice. Most Wanted & Most Unwanted by Vitaly Komar and Alexandr Melamid

Author(s): Elżbieta Pietraś
Subject(s): Anthropology, Language and Literature Studies, Philology
Published by: Polskie Towarzystwo Rusycytyczne
Keywords: Vitaly Komar; Alexandr Melamid; Peole's choice; paintings; emigrant art

Summary/Abstract: The People’s Choice. Most Wanted & Most Unwanted Paintings created by Russian emigrant artist’s team reflects the artist’s interpretation of a professional market research survey about aesthetic preferences and taste in paintings. Project was realized in countries all over the world — Russia, USA, German, China, Kenya and many others. Their provocative project intends to discover what truly people choose in painting art and what a perfect “people’s art” is. Project uses newest marketing technologies. But on the other case show irrationality of this popular conviction — our implicit believe in numbers, which can say nothing about personalities and theirs choice.

  • Issue Year: 2008
  • Issue No: 121
  • Page Range: 43-50
  • Page Count: 8
  • Language: Russian
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