Рекламные рефлексы в русской фразеологии
Advertising reflexes in Russian phraseology
Author(s): Ludmila P. DyadechoSubject(s): Language and Literature Studies, Pragmatics, Sociolinguistics, Cognitive linguistics, Eastern Slavic Languages
Published by: Polskie Towarzystwo Rusycytyczne
Keywords: advertisment; Russian language; phraseology; TV commercials; cognitive linguistics
Summary/Abstract: Citing a number of popular phrases originating from TV commercials, the article proves the change in the linguistic status of winged words and shows their deep penetration into the Russian linguistic cognitive field.
Journal: Przegląd Rusycystyczny
- Issue Year: 2008
- Issue No: 124
- Page Range: 50-57
- Page Count: 8
- Language: Russian