The Dimensions of Enterprise Innovation and Selected Trends on the Food Market
The Dimensions of Enterprise Innovation and Selected Trends on the Food Market

Summary/Abstract: Changes are occurring on the food market which are shaping the new face of enterprises which operate in that market. The bloom of the food sector in Poland, as well as its expansion,is noticeable due to its innovation, among other things. Specific challenges which face modern enterprises on the food market come from technological, economic and social spheres.The effect of those achievements are innovations which are the consequences of transformations taking place in the area of products, processes, marketing and organizational activities. Innovations are helping to create new products, processes, marketing and promotion activities. Product innovations should be recognized as a leading direction of innovation development in the food industry. In that context, the direction of changes in consumption should be considered as an important issue and one that requires further observation. The key role of enterprises involved in the food market is a skillful recognition of needs raised by consumers as well as specific segments and their satisfaction. Entrepreneurs should be aware that knowledge of the market and of consumers decreases the risk of misunderstanding customers’needs and increases the chances of success. Leading directions of innovation include low processed and pro-health products. The sector of functional convenience food is growing rapidly. There are also proposals for products that meet specific needs raised by consumers relating to their diet or lifestyle choices. Trends determine the development of innovation. We can be sure that supply of new products will never run out because the desire to differentiate from other producers, and fulfill the expectations, requirements and demands of their consumers will be an inspiration for their development.

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