Ocena metodologicznej i praktycznej jakości fokusa – propozycja procedury.
Methodological and practical evaluation of fokus group interview (FGI) – a propos al of evaluative procedure

Summary/Abstract: The main goal of FGI praxis is to gather (diverse, rich and unique) pieces of information that can help clients, for whose companies the research is conducted, address the problems or decisions that they need to make. Based on our research results we can claim that the strength of the activation of different group effects influences the quality of merit in FGI research. To be precise, the dimension of information richness is regulated by the strength of the activation of the stimulation effect and the snowballing effect. The other two dimensions (diversity and uniqueness) derive from the level of the intensity of the security effect, the spontaneity effect and the group thinking syndrome. If there is a relation between methodological and practical research quality in FGI, it is worth looking into factors that can differentiate the strength of the activation of these group effects. Our article is a proposal (of how it might be done) that involves indicators and rules allowing for the objective testing of whether an analyzed variable (e.g. a feature of character of a focus group participant) is an actual factor that differentiates the escalation of group effects and at the same time indirectly affects the practical quality of FGI.

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