ПРЕДСТАВЯНЕТО НА СТРАТЕГИЯТА – КОМПОНЕНТ НА КОНЦЕПЦИЯТА ЗА РАЗВИТИЕ НА ОРГАНИЗАЦИЯТА
STRATEGY PRESENTATION – A COMPONENT OF ORGANIZATION DEVELOPMENT CONCEPT

Summary/Abstract: Strategy presentation is the result of combining the potential of a strategy and its implementation. The research problems concern the degree of creative perspective embedded in a strategy and the degree to which its implementation is a true reflection of manager’s intentions. The research orientation is based on the contemporary dynamic economic environment and the continuous changes in the organizational environment, which require from managers to seek new approaches and managerial techniques to adequately meet the challenges and reality they face.

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