Viječe za normu i teorija upravljanja jezikom
Council for Standard Croatian Language Norm and Language Management Theory

Summary/Abstract: The language management theory is a poststructuralist approach to language regulation which emerged in the late 1980s as a corrective to the theory of language planning. Being based on the assumption that no intervention into language is value–free since each reflects particular interests and ideologies, the theory sought to describe and explain spontaneous interventions by users into language and their interactions with organized language regulation. The paper analyses language regulation practices by Council for Standard Croatian Language Norm through the prism of language management theory, with documents published in the journal Jezik (no. 2–4, vol. 60, 2013) being the main source of information on the work of the Council. The analysis focuses on the attitudes towards the interaction of spontaneous and organized interventions into language as well as on the attitudes towards the problems of ideologies and interests. The paper is concluded by an attempt to determine the place of the language regulation practices by the Council in Neustupný’s diachronic typology of modern organized language management.

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