Internal branding in organization in the context of internal corporate communication
Internal branding in organization in the context of internal corporate communication

Summary/Abstract: The article presents the issues of important area of communication management in an organization – the concept of internal branding. According to some authors, internal branding is the domain of marketing. But at the same time, it should be noted that this phenomenon is a subject of interest of researchers and practitioners in the area of marketing and human resources (HR).Internal branding has been presented in the article in the frames of the concept of corporate internal communication. The author attempted to show the interdisciplinary nature of this phenomenon. It is particularly important to look on this subject, in terms of the necessity of obtaining synergy in the field of marketing, human resource and brand management.The aim of the article is to identify the degree of involvement of the organizations in activities in the field of brand management in its such aspects, as: e.g.internal branding and employer branding.The review of literature in the field of internal branding, examples of good practices and also results of study conducted by the author has been presented in the paper. This is the research article.

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