Gamification in Poland – what do the people think?
Gamification in Poland – what do the people think?

Summary/Abstract: Gamification as a marketing tool is wildly discussed all over the world – not only in professionals but also in academics fields. The method supposed to optimize human motivation, engage customers and simply make the promotion fun for them. In this paper author will show the results of a study conducted in Poland on a group of consumers. The most important findings is that consumers are willingly playing all kinds of games and what’s more they are interested in new ways of promotion like gamification. On the other hand the don’t know what is the concept of gamification, and are not sure if they wont to participate in that kind of promotion .The main goal of this article is characteristic of gamification tool in consciousness consumers on the Polish market. This is the research article.

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