Propaganda Daesh
Propaganda Daesh

Summary/Abstract: The aim of the article was to show the diversity of Daesh propaganda. It consists of the of political, religious and social narratives. They have one task – to convince the world that the newlycreated ‘caliphate’ is a fact: it has the ability to defend its territory, no matter of how great is theefforts of ‘crusaders’, moreover, is an efficient state, which is an ideal home for Sunnis. Brutalityis the element with which the propaganda Daesh primarily connotations, appears very frequently. It has specific role – to deter opponents. This reason why so often presents „hunting” onIraqi soldiers, and mass executions. This brutality, in connection with mercy, meeting the needsof justice and belonging, makes propagandas an efficient tool for building ‘caliphate’.

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