Съвременното изкуство и идеята за визуалното безсмъртие
Contemporary Art and the Idea of Visual Immortality

Summary/Abstract: The idea of “the human soul” is usually seen as a proto-psychological concept, and not as a basic aesthetic category. From the perspective of psychology, we find it quite natural that the idea of the soul is destined to die with the demise of the idea of immortality. In art, however, in the modern era, the idea of immortality remains fundamental. The modern idea of art is built on the idea of visual immortality. It can speculate that art is a historically variable concept which functions as a substitute term for visual immortality of the soul. In the 20th century, the conversion of the soul into a complex image of human inner mental life led to a radical change in the attitudes, expressed in the visual arts, towards immortality. The demand for a new unifying center that replaces the notion of soul is driving modern and contemporary art to visualize new ideas regarding modern man’s personality structure and distinct types of consciousness.

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