– Образи на екзотичното в популярната култура
Images of the Exotic in Popular Culture

Summary/Abstract: The text discusses some current uses of the concept of the exotic through the phenomenon of popular culture and the media. Nowadays, the media are a major channel for the circulation and broadcasting of exotic images. The article’s main thesis is that in the construction of the image of the exotic, the connection to the market and the ideology of consumption are brought to the extreme. Despite its apparent opposition to globalization and new technologies, the exotic is presented as a lifestyle that would be impossible outside these trends.

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