The Politics of Presence: How Online Activity Informs Offline Activism Cover Image

Politika prisustva: Kako onlajn aktivnosti uobličavaju oflajn aktivizam
The Politics of Presence: How Online Activity Informs Offline Activism

Author(s): Douglas Rushkoff
Subject(s): Political behavior, Politics and communication, Theory of Communication
Published by: Fakultet političkih nauka Univerziteta u Beogradu & Fakultet političkih znanosti u Zagrebu
Keywords: collective action; political participation; Internet; social media; digital environment; cultural matrixes; consensus building

Summary/Abstract: the author explores how the internet and the new media are changing the way that we communicate, act and think, individually and collectively, through the example of the occupy Wall Street Movement. the author claims that the occupy Movement, as a post-narrative project conceived in a digital environment, is less of a political activity, and more a new way of behavior for its members and for the society at large. Its focus on consensus building and its modus operandi are reflecting the principles of the Internet, web-organization and cooperation. therefore, its success is not about achieving any particular political aim, or winning an election, but about the general acceptance of these values and their becoming part of a wider political agenda.

  • Issue Year: 4/2014
  • Issue No: 12
  • Page Range: 7-21
  • Page Count: 15
  • Language: Serbian
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