Коммерческая эргонимия на практике
Commercial ergonyms in practice
Author(s): Maciej SzelewskiSubject(s): Language studies, Language and Literature Studies, Morphology, Lexis, Pragmatics, Eastern Slavic Languages
Published by: Polskie Towarzystwo Rusycytyczne
Keywords: Russian language; commericals;onymes;nomina propria; names of companies
Summary/Abstract: An image of a company is also created by its name. All the names of companies or other financial structures whose main goal is to make a profit we may call commercial ergonyms. The subjects of the article are the most important onomastical models which can help firm to create an attractive image, such as: transonymisation of anthroponyms (names of the owners mostly); values, tradition, history (archaisms); stereotypical way of thinking of “European/American high quality” (English words and grammar mostly); various onomastical neologisms.
Journal: Przegląd Rusycystyczny
- Issue Year: 2007
- Issue No: 117
- Page Range: 92-96
- Page Count: 5
- Language: Russian