The Foreign Language Influence In The Process Of Shop Naming
The Foreign Language Influence In The Process Of Shop Naming

Summary/Abstract: This study has been carried out for the purpose of determining to what extent foreign languages are used in shop signs and which factors are effective in the process of selecting name for workplaces. For this purpose, data have been collected from 204 shop owners in total comprised of two different regions of Ankara representing two different social structure of Ankara which are Vatan Street in Sincan and Tunalı Hilmi Street in Çankaya and for the data collecting, a questionnaire consisting of 6 questions related to the research questions has been administered to 118 shop owners in Vatan Street in Sincan and 86 shop owners in Tunalı Hilmi Street in Çankaya and final data obtained at the end of the survey are appraised and interpreted in the light of the research questions through calculating the frequencies and percentages. It has been found out that the proportion of foreign Language usage in work-place signs is higher in Tunalı Hilmi Street than in Vatan Street. It has been inferred from the findings that the preference of shop names varies according to the socioeconomic and socio-cultural background of the shop owners.

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