Kapitał relacyjny w funkcjonowaniu przedsiębiorstwa deweloperskiego
Relational capital in the functioning of the development enterprise

Summary/Abstract: Article contains a theoretical approach and presents the results of empirical examinations conducted by authors in importance of relational capital for development enterprise. The aim of the article was a response to questions about the factors determining the relationship between the individual participants of the investment process, links and business relations most strongly influence to obtain a competitive advantage by developers. They pointed to the specificity of trade relations of enterprises in the construction industry. It is expressed on the one hand in the competition for the contracts for the works or services, and on the other hand, on cooperation in the implementation phase. Moreover, they presented the importance of selected factors for the functioning of the development enterprise. They showed that a goodwill, relations with customers, an advertising active policy and a stable financial position had a key importance. On the market the quality of the workmanship is a determinant of the success. It is proving to the need to build positive relationships both with customers, employees, business partners or subcontractors.

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