Някои аспекти на репутационния мениджмънт в хотелиерския бизнес
Some Aspects of Reputation Management in the Hospitality Business

Summary/Abstract: Thе article discusses the nature and importance of reputation and its relationship with the categories "image" and "brand". It clarifies the peculiarities of reputation management in the hospitality business, emphasizing specific manifestations of online reputation management. An overview is made of the most commonly used international online portals that share opinions and evaluations by customers for their stay in hotels and largely form the hotel reputation. The article outlines opportunities and the latest approaches to the use of reputation management in hospitality.

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