Nowe media jako narzędzie edukacji zdrowotnej i modelowania zachowań współczesnego społeczeństwa
New media as a tool for health education and behaviour modelling in modern society

Summary/Abstract: The article describes the issues of using different channels and techniques of communication in health education in modern society. It also shows the educational advantages and barriers of so called new media, including social networking sites and social campaigns. The paper draws attention to the fact that modelling proper attitude towards health, diseases and preventive action require using attractive means of communication these days.

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