Метафоре у оквиру политичког дискурса
Metaphors in Political Discourse

Summary/Abstract: This paper analyzes metaphors usage within political discourse, i. e., rhetoric of political public speech. The analysis is based on public speech held at Vukovi sabori manifestations from 1987–2005, by active politicians or cultural elite at a given time period. Manifestations such as Vukovi sabori or Saborski dani were created primarily as purely cultural and artistic; however, they have also proven to be a good medium for messages with clear political agenda, hid den in metaphors of the speakers. These metaphors, in a political rhetoric, are thus seen as an instru ment used to channel desired aims and win over potential voters. On the other hand, they also could be taken as one of the indicators of ideological-political paradigm change after 2000. In both ca ses, the se metaphors are analyzed as a potential for promoting certain interests carrying heavy in fluence on key values and attitudes within the political discourse.

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