Analiza i ocena wybranych aspektów świadomości konsumenckiej na przykładzie młodych konsumentów
Analysis and Evaluation of Selected Aspects of Consumer Awareness – The Example of Young Consumers

Summary/Abstract: Aware consumers are essential for the efficient functioning of markets, because by spending their income they premium a fair businesses, that meet the needs of consumers. Therefore, on the background of general considerations concerning consumer awareness, the aim of the study is to present synthetic reflections of the consumer awareness,as well as an attempt to analyze and evaluate some of its aspects.

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