Kształtowanie relacji z klientami w sektorze przemysłów kreatywnych
Forming customer relationships within the creative industries sector

Summary/Abstract: The purpose of this article is to determine (through separation) the shapes and types of customer relationships occurring in the creative industries sector among companies operating in it in terms of B2B (business-to-business) and B2C (business-to-consumer). The research approaches featured in this paper are: a functional approach, methods of functional analysis, comparative analysis, expert approach, benchmarking. These approaches are based to a greater extent on the research literature and, to a lesser extent, on diagnostic testing (assessment of the facts), then binding them with modelling-patterns. The latter are the basis for the preparation of solutions that may serve as useful practical implications in the creation of the development strategy for creative industry and sectoral partnership, both in exogenous and endogenous terms.

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