CSR and Innovativeness of the Organisation
CSR and Innovativeness of the Organisation
Author(s): Katarzyna Szelągowska-RudzkaContributor(s): Agnieszka Jakubiuk (Translator)
Subject(s): Economy, Management and complex organizations, Business Ethics, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: CSR − Corporate Social Responsibility; innovation; innovativeness; standard ISO 26000; Oslo Manual;
Summary/Abstract: Corporate Social Responsibility (CSR) is an effective management strategy and an innovative way to build a competitive advantage of the company. It is not only focused on generating profit, but also on creating favourable conditions for social and economic development. Implementing CSR strategy in the organization for the first time is an example of the process innovation. It leads to building relationships with stakeholders, on the principles of sustainable development. The purpose of this article is to show the way in which the implementation of CSR initiatives, based on the areas of CSR proposed in ISO 26000 (corporate governance, human rights, labour practices, the environment, fair operating practices, consumer issues, community involvement, and local development), creates different types of innovation (process, organizational, product, and marketing), and improve the organisation innovativeness. The study used the method of ‘desk research’ literature.
Journal: Współczesne Problemy Ekonomiczne. Globalizacja. Liberalizacja. Etyka.
- Issue Year: 2016
- Issue No: 12
- Page Range: 115-124
- Page Count: 10
- Language: English