Społeczna psychologia przedsiębiorczości
Social Psychology of Entrepreneurship

Summary/Abstract: The article indicates what role played by social competence, physical attractiveness and social capital in entrepreneurs’ success. The results of many study indicate that several social skills (social perception, expressiveness, social adaptability) are significantly related to measures of new venture performance. Both entrepreneurs and their ideas for new products were rated more favorably when entrepreneurs were attractive than unattractive. The social capital is also beneficial to entrepreneurs. A high level of social capital, built on a favorable reputation, direct personal contact, oft en helps entrepreneurs to gain access to venture capitalists, potential customers, and others.

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