Po co lotniskom Facebook?
WHY AIRPORTS ARE ON FACEBOOK?
Author(s): Monika PabisekSubject(s): Media studies, Theory of Communication
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: Facebook; airport; social media; social network sites
Summary/Abstract: The phenomenon of “the always connected traveler” has been witnessed in the aviation industry during over the last decades. It refers to the actions of air passengers who use mobile devices at every stage of their journeys. The changes in travelers’ behavior and the development of mobile technology contributed to the transformation of marketing strategy in the air service market. This paper investigates the determinants of the airports’ presence in the social networks especially their brands’ presence on Facebook.
Journal: Zarządzanie Mediami
- Issue Year: 4/2016
- Issue No: 3
- Page Range: 193-210
- Page Count: 18
- Language: Polish
