Distributed gatekeeping. Uncovering the patterns of linking behaviors on Facebook
Distributed gatekeeping. Uncovering the patterns of linking behaviors on Facebook
Author(s): Wojciech Walczak, Michał Meina, Krzysztof OlechnickiSubject(s): Communication studies
Published by: Wydawnictwo Uniwersytetu Wrocławskiego
Keywords: gatekeeping; social networking sites; sharing links; Facebook; computer-mediated communication
Summary/Abstract: Based on an analysis of 770,269 links posted by 1,969 Polish Facebook users, the present article investigates how the users’ characteristics infl uence their link-sharing behaviors, and how these characteristics are related to social rewards received for posting links. Male users, older ones and inhabitants of larger cities tend to link more to politics-related news (they also receive more social feedback for doing that) while female users, younger ones and inhabitants of smaller locations tend to link more to entertainment-related sites. The cluster analysis of linking strategies of Facebook users suggests that the most common behavior is to provide a mixture of news and entertainment-related links, although pure “news-keeper” and “entertainment-keeper” types of users are distinguishable.
Journal: Central European Journal of Communication
- Issue Year: 10/2017
- Issue No: 18
- Page Range: 14-31
- Page Count: 18
- Language: English