КОНЦЕПЦИЯТА ЗА КОРПОРАТИВНИЯ РОДИТЕЛ И РАЗРАБОТВАНЕТО НА КОРПОРАТИВНА СТРАТЕГИЯ
THE PARENTING FRAMEWORK AND DEVELOPING CORPORATE STRATEGY
Author(s): Ginka Ivanova MilchevaSubject(s): Economy
Published by: Бургаски свободен университет
Keywords: corporate strategy; parenting framework; parenting advantage; parenting-fit matrix
Summary/Abstract: This paper presents the parenting framework and tne implications of parenting theory for developing corporate strategy. It explains the content of the terms corporate parent and parenting advantage. It presents the parenting-fit matrix for a diversified company. There are compared in the paper the parenting framework with other concepts for developing corporate strategy
Journal: Годишник на Бургаски свободен университет
- Issue Year: XXV/2011
- Issue No: 1
- Page Range: 214-223
- Page Count: 9
- Language: Bulgarian