Stratejik İletişim Modeli ve Güvenlik Alanına Uygulanabilirliği
Strategic Communication Model and Its Usability in the Security Field

Summary/Abstract: Strategic communication would be defined as a “capability” to disseminate the messages in a most efficient, most effective, most coherent, most transparent, most synchronized and fastest way to the targeted audience to influence. Strategic communication, which has initially reputed in economic realm, has currently turned out to be a phenomenon the adaptability and applicability of which has been fiercely discussed to the contemporary global security environment. Modern militaries in the world that grasp the significance of this model have, therefore, commenced to review their traditional communication approaches accordingly. The first aim of this non-empirical study is to introduce this relatively new communication model on which no Turkish literature has emerged so far, as a beginning. To facilitate this objective, this study first defines what strategic communications means and does not mean, and analyzes the new communication environment. The question that this study seeks to answer is that whether strategic communication model is capable enough to respond to the needs of contemporary security environment or not. The study also presents the efforts of NATO to embrace this new model as a case study to better answer this research question.

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