Premenlivosť a zložitosť podnikateľského prostredia na Slovensku (Externé podmienky vzniku konkurenčnej výhody)
VARIABILITY AND COMPLEXITY OF SLOVAK BUSINESS ENVIRONMENT (EXTERNAL CONDITIONS FOR UPRISE OF A COMPETITIVE ADVANTAGE)

Summary/Abstract: Conventional approach to a research of competitive advantage deals with internal analysis of an enterprise. Reconceiving a firm’s internal potential into a real competitive advantage is determined by favourable external conditions too. Submitted paper searchs and evaluates dynamism and complexity of business environment in Slovakia as a princi-pal condition for an uprise of a competitive advantage. Research goal was to find in what extent the selected parameters of Slovak business en-vironment are favourable or unfavourable for an uprise of a competitive advantage. Work-ing hypothesis assumed that rising dynamism and greater complexity of business environ-ment generate more favourable external conditions for acquiring of a competitive advantage. Investigation of external conditions was accomplished by questionnaire method with a file of 350 enterprises on Slovak area. Four class students of Business Management Faculty of University of Economics in Bratislava realised it in period of october a and november 2000. One asking person judged the only entreprise, which he/she personally visited. Choice of an enterprise was free without limits regarding a size of an enterprise or a kind of an industry. For supporting of a credibility there was every question accom-panied with detailed commentary. The research file represents 285 enterprises after knocking out duplicities and inaccuracies. The file was inserted in a database of Access 97. Dynamics is expressed through an extent and a frequency of changes, which are being happened in business environment. Dynamics is recorded by means of partial characteristics: • size of opportunities and threats steming in broad environment, • degree of industry environment turbulence, • life cycle of industry, • dynamics of product innovations, • dynamics of process innovations. Complexity is expressed through both an amount and a diversity of external and internal connections in an environment made available. An environment is complex as factors influencing its evolution are obscured and unsoluble. An environment complexity is pictured by means of overall and partial characteristics: • complexity of external environment, • predictability of industry environment evolution, • operational radius of competition, • industry structure, • power of competitive strenghts. Economic, R&D and policy-legal impacts frame an area for an uprise of a competi-tive advantage in reviewed file of enterprises particularly. Environment turbulency shapes favourable conditions for an uprise of a competitive advantage approximately for one half, product and process innovations for one third and industry life cycle for one fourths enterprises of the searched file. Operational radius of competition and industry structure create suitable conditions of this kinde for more than one half, environment complexity for two fifths, predictability for one fifths of enterprises.

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