Wybrane aspekty procesów globalizacji oraz społecznej odpowiedzialności przedsiębiorstw
The chosen aspects of globalization processes and corporate social responsibility

Summary/Abstract: More and more companies begin to realize that in the long-term it is profitable to behave respectably and responsibly to their surroundings. In this way, a company realizes its social responsibility and acts in accord with it, gives an important signal how they shall behave to their stakeholders in other matters. This may be a decisive moment for the question which company shall succeed in the competition for key customers or more skilled employees. In the market environment new reality, new opportunities but also new dangers arise. The present times are times of big technological, economic as well as social turns, invoking the need of certain elimination of the existing risks. The market globalization processes under way, management internationalization and the process of product and technological innovations, which have a truly turbulent character at present, must be balanced by other processes that will contribute to corporate credibility, respectability and responsibility, namely not only with respect to their customers and suppliers, but to the overall market environment, including all its elements.

• Details
• Contents