Uwarunkowania decyzji cenowych przedsiębiorstw działających na polskim rynku
Determinants of Pricing Decisions of Companies Operating in the Polish Market

Summary/Abstract: The aim of this scientific paper is to present the results of the analysis of the relations between the selected characteristics of companies and their markets, and three issues of pricing decisions undertaken by these entities: the pricing method, criteria for price differentiation, pricing policy direction. The analysis is based on a survey made on a representative sample of companies operating in the Polish market, grouped by their size. The database constituted evidence gathered through own research conducted by the Department of Marketing at the University of Economics in Krakow. The results indicate that most of the characteristics are significantly associated with different decisions pricing - in both small and large companies. Only three characteristics are associated with each of the three price issue listed above, for both populations grouped. These are: the type of buyers, the scope of business activity and the way the market is served.

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