Value creation and value co-creation in professional business services: a challenge in digital environment
Value creation and value co-creation in professional business services: a challenge in digital environment
Author(s): Stela Baltova, Milen BaltovSubject(s): Economy
Published by: Бургаски свободен университет
Keywords: Because the purpose of business is to create a customer; the business enterprise has two –and only two – basic functions; marketing and innovation; Drucker; P. 1954
Journal: Бизнес посоки
- Issue Year: 22/2017
- Issue No: 03 EN
- Page Range: 31-44
- Page Count: 13
- Language: English
