Zachowania konsumenckie osób starszych w Polsce
Consumer Behaviours of Elderly Persons in Poland

Summary/Abstract: Elderly persons are increasingly often perceived as a desirable and appreciated group of customers. They are important not only as consumers, but also as an object of research. The increasing proportion of elderly consumers and their economic emancipation have a significant effect on both the level and structure of consumption. The aim of the article is to identify the shopping behaviours of elderly people in terms of consumer decision making. A short introduction of the article, after the research methodology and the selection of the sample are discussed, the key factors affecting the purchases of food articles and selected market goods, alternative consumer trends, and places where older persons do their shopping are analysed.

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