The Analysis of the Tourism Promotion System in Poland as Compared to the French Model of “Institutional Promotion”
The Analysis of the Tourism Promotion System in Poland as Compared to the French Model of “Institutional Promotion”

Summary/Abstract: This article analyses the Polish tourism promotion system as compared to the French solution,which is a model solution according to the author, one that is based on the so-called “institutionalpromotion”. A decision has been made to compare these systems of tourism promotion for tworeasons. Firstly, both systems of tourism promotion are based on a significant number of institutionsthat function both on the local level and on the regional level, ones that cooperate at the same timewith the National Tourism Organization. Secondly, in spite of the potentially evident similarities, theanalyzed systems of promotion exhibit many divergent features, which, consequently has an effecton the size and structure of the incoming tourist traffic. The following research thesis has beenassumed: an effective tourism promotion system must be based on the mutual cooperation of all theinstitutions that are involved in promotional activities. This concerns those entities that function onall the levels of administration (local, regional and national).

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