Tüketiciler Coğrafi İşaret için Daha Fazla Ödemek İster mi? Artvin Balı Üzerine Bir Araştırma
Are Consumers Willing to Pay More for Geograhical Indication? A Study on Artvin Honey

Summary/Abstract: Artvin province is one of the world's richest regions in terms of biodiversity. Botanical features and geographical origin of honey can be determined by analyzes performed by laboratories. One of the most important features of honey is geographical origin. As an intellectual property right, geographical indications (GIs) can perform a competitive advantage by creating differentiation in its positioning in the market. The aim of this study is to evaluate consumers' perceptions towards Artvin honey with geographical indication and their willingness to pay more. Convenience sampling method was used to collect the research data, with face to face interview carried out in Artvin province. The main outputs of the study are as follows, 'quality and safety' affects the consumers' perceptions towards geographical indication while 'culture and tradition' and 'economic support' do not. The perception of Artvin honey with GI on consumers is significant with the willingness to pay more for Artvin honey with GI. The results of this study ensure beneficial information to the related parties and honey producers wishing to competitive advantage and regional development.

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